Email Marketing Ecommerce Portfolio conversion

Why Use GravityMarket?

August 16th, 2007

10 Reasons to use GravityMarket

  1. Built with SEO in mind: GravityMarket builds search optimization into the site through its technically optimized framework to achieve maximum visibility and minimize ongoing optimization investments.
  2. More Product Pages Indexed: GravityMarket’s search optimized platform turns every page in your website into a traffic acquisition engine.
  3. Increased “New to File” Customers and Overall Sales: Through increased targeted natural search traffic, product merchandising options and streamlined checkout process.
  4. Integrated Product and Website Content: An easy content management solution to strengthen the online product catalog with additional keyword-rich site content including up-sell and cross sell opportunities.
  5. Proven Merchandising Tactics: To increase conversion rates through merchandising options (featured, related, accessory and clearance products) and usability optimization of navigation, page layout and design.
  6. Standard Integration With Backend Systems: To allow streamlined secure two-way communication between GravityMarket and backend fulfilment systems (CRM, Inventory and Order Management) using standard industry methods.
  7. Robust and Flexible 3-Tier Architecture: To allow modular functional enhancements and specific customizations to meet unique business requirements safeguarding the client’s overall ecommerce platform investment.
  8. Integrated Online Marketing Services: To develop and implement search and online marketing strategies to ensure profitable outcomes and growth of the business online.
  9. Effective ROI Tracking and Reporting: To assess performance of ecommerce website and online marketing activity including sales conversion, email marketing, PPC referrals and much more.
  10. Robust and Secure Infrastructure: To meet traffic demands as the business grows online and ensuring a safe environment for commercial transactions.

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Case Study: PoolDawg.com

August 8th, 2007

PoolDawg Logo

  • Conversion rate increase of 27%
  • 300 % increase in search engine traffic
  • 15 % increase in average order value (AOV)
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PoolDawg.com Shoots for Higher Conversion Rates with Site Redesign

July 9th, 2007

by Netconcepts

Originally published in Internet Retailer

PoolDawg.com, one of Netconcepts clients, was recently featured in an online article through InternetRetailer.com.

“A year ago, PoolDawg traded in its modified version of an “off-the-shelf” e-commerce platform for a completely new platform from Netconcepts. The Netconcepts GravityMarket 2.0 e-commerce platform offers a flexible design that, for example, supports the placement of content that has proven to help shoppers complete purchases, Feiman says.”

Read the article here. For more information about PoolDawg.com’s success, read the PoolDawg.com Case Study.

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PlayFairToys.com

February 12th, 2007

Play Fair Toys screenshotProviding “Toys with Conscience” to consumers around the world for over 20 years, PlayFair has offered unique, open-ended, stimulating learning, and educational toys through catalogs and retail locations. Sticking to their business foundation, Play Fair Toys wanted to be conscience of their online consumers and develop additional website merchandising control. Netconcepts rebuilt PlayFairToys.com to have as much character as their products.

Among the features of Playfairtoys.com are personalized account creation, real-time shopping cart on every page, newsletter sign-up, customer information section, help-text for shipping, gift wrapping, and much more including a blog written by President and CEO of Play Fair Toys, Marilyn Walker.

One of the most notable, and successful, aspects of Play Fair Toys is their usability of product navigation. Products are labeled into classic toys, by interest, activity, age level, sale items, best selling, and more. Check out PlayFairToys.com for all your educational toys & games for all ages.

[ conversion | client admin cms | SEO ]

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PoolDawg.com

November 29th, 2006

PoolDawg screenshotPoolDawg offers one of the largest selections of billiards and gameroom products on the web. PoolDawg is also the ultimate resource for your home gameroom, carrying pool table repair kits and furnishings certain to improve any gameroom. After a Pooldawg.com website audit, this ecommerce site was redesigned and built by Netconcepts to ensure full SEO site structure could be achieved.

Among the extraordinary site features offered to customers are testimonials, buying guides, billiard basics, RSS for featured products, detailed product specifications, and more.

One of the unique and very successful features of the new PoolDawg site is the shopping cart, real-time, shipping estimator. Providing a shipping estimate early in the check out stage allows for total price transparency to the shopper and conversion rate optimization to PoolDawg. PoolDawg.com offers one stop shopping for all your billiard needs.

Also see PoolDawg testimonial

[ conversion | client admin cms | SEO ]

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Emergency Medical Products

October 2nd, 2006

BuyEMP screenshotEmergency Medical Products Inc. sells emergency medical supplies and equipment to fire fighters and EMS professionals. In other words, each sale isn’t just money in their virtual cash register; it’s as if somebody’s life depends on it!

This online catalog site is powered by our GravityMarket ecommerce platform which means it is search engine friendly out of the gates, with an intuitive feature rich website for customers and a powerful administrative interface for our client. Among other things, the site supports “EZ Ordering” by SKU or item number. They are also embracing the concept that “markets are conversations,” having just started a blog.

[ database | client admin cms | SEO ]

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SEO: RSS Feeds Increase Visibility

October 1st, 2006

by Stephan Spencer

Originally published in Practical Ecommerce

Really Simple Syndication (RSS) is a great way to deliver content into the hands of potential website visitors. It is also a channel for syndicating your content onto others’ websites, which equates to free inbound links. Netconcepts’ founder and president Stephan Spencer shares some crucial tactics for maximizing the SEO benefit of your site’s RSS feeds.

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Full Compass

July 27th, 2006

Full Compass screenshotFull Compass is a supplier of audio, video and lighting equipment, and targets musicians, theatrical and staging crews.

This site boasts extensive functionality on the back-end, including some quite sophisticated integration with their own back-end systems. The site has tens of thousands of pages in Google. The revamp that we completed included a total site redesign, new user interface and a completely new website back-end and database.

[ database | client admin cms | SEO ]

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300% jumpstart in search traffic

June 9th, 2006

“We saw an overall increase of over 300% in our search engine traffic within the first 60 days of implementation. We are extremely pleased with our initial results and look forward to expanding our relationship with Netconcepts.”

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School Kids Healthcare

May 20th, 2006

School Kids Health Care screenshotSchool Kids Healthcare offers a complete line of school nurse supplies and school nurse equipment to help school nurses fulfill their mission.

The company came to Netconcepts to establish a complete ebusiness presence. The site we created for them offers more than great nursing supplies and equipment. It offers the latest school kids news and a separate nursing blog, authored by a local school nurse.

[ database | client admin cms | SEO ]

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